Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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Two Atlanta legends Big Bank and DJ Scream bring you the long awaited BIG FACTS Podcast!
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Principles for creating loving, lasting relationships. Topics include love, communication, frugality, kindness, parenting, discipline, Spirituality, intimacy, and teamwork.
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BIG FACTS feat. ICEWEAR VEZZO (2025)
1:05:54
1:05:54
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1:05:54In the latest episode of BIG FACTS, ICEWEAR VEZZO returns to the studio to have another classic conversation with the BIG FACTS crew! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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136 | Building confidence: The power of communication & storytelling
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54:38
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54:38Have a great point of view to add? Send us a text with your thoughts! Effective storytelling is at the heart of impactful B2B marketing. Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce. Hear Rebecca explain how cultural differences shape communication, how to …
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In this exclusive Big Facts interview, Lil Gotit sits down with Big Bank, DJ Scream, and Baby Jade to discuss life after the passing of his brother Lil Keed, how he coped with anxiety, and the impact of the YSL Rico case. He opens up about staying independent, his upcoming project Fraternal, and his views on the industry. Lil Gotit also shares his …
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Trap Boy Freddy pulls up to Big Facts to talk about his journey—coming home from a federal bid, the truth behind the tiger rumors, and how he’s staying focused on legal money. He reflects on the evolution of Dallas’ rap scene, his community work, and the importance of cutting dead weight. From bulletproof cars to dog breeding, Freddy dives into his…
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135 | Human connection in an AI-driven world
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53:29
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53:29Have a great point of view to add? Send us a text with your thoughts! AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations. This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance…
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Florida legend Mook pulls up to Big Facts to discuss his 20-year independent grind, owning his masters, and how Orlando shaped his music. He breaks down why he never took a record deal, the mentality of Florida artists, and how he's breaking generational curses. Plus, he talks about the differences between Atlanta and Florida, the importance of art…
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BIG FACTS feat. BELLY GANG KUSHINGTON
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1:00:02
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1:00:02Join us on Big Facts for an exclusive interview with the one and only Belly Gang Kushington, straight out of ATL. In this episode, Belly Gang shares his journey from the streets of Adamsville, Atlanta, to making waves in the music industry. Dive into his experiences, the struggles of identity, and how he’s navigated his unique position as a mixed-r…
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134 | Buying groups and AIQLs: The next evolution of B2B
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46:18
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46:18Have a great point of view to add? Send us a text with your thoughts! Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing. She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and th…
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In this intense segment from Big Facts, Ralo sits down with Jade to address head-on the swirling rumors about snitching. Ralo provides a detailed account of his legal battles, explaining the complexities of his interactions with his lawyer, Ash, and how those actions were misconstrued. He clarifies his position, showing documents and discussing the…
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FLASHBACK FRIDAY: RICH HOMIE QUAN- "Still Goin' In!"
35:12
35:12
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35:12Rich Homie Quan joins Big Bank and DJ Scream on Big Facts and talks about his relationship with Young Thug, the Rich Homie Quan Dance, his infamous Notorious B.I.G tribute performance with Lil Kim, new music and more! Originally published January 18th, 2020: | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy…
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Join KP on Big Facts as he delves into his pivotal role in shaping Atlanta’s music scene. From his early days with Parental Advisory to his executive decisions that influenced artists like T.I. and OutKast, KP shares untold stories, the evolution of trap music, and his vision behind Ghetto Vision. Discover the behind-the-scenes of iconic moments, t…
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FLASHBACK FRIDAY: LIL BABY- "Bred By Hustlers"
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1:01:27
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1:01:27Lil Baby pulls up on Big Bank & DJ Scream to discuss his 2020 album "My Turn", Staying Focused, Rap Beef, Social Media and more! Originally published on Feb. 27, 2020: Visit www.bigfactspod.com Follow @bigfactspod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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133 | The ultimate guide to channel marketing
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48:53
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48:53Have a great point of view to add? Send us a text with your thoughts! In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry. Tina discusses the evolving role of technology vendors, the importance of stro…
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In this episode of Big Facts, Jazz Anderson sits down with Big Bank, Baby Jade, and DJ Scream to discuss her multifaceted journey as a rapper, actress, and former D1 athlete. Jazz opens up about overcoming the pressure of being Tami Roman’s daughter and Kenny Anderson’s shadow while forging her own legacy. She shares her thoughts on mental health a…
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FLASHBACK FRIDAY: The Very First Episode of BIG FACTS!
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42:02In the founding episode of BIG FACTS, Big Bank and DJ Scream cover the 2019 Year In Review discussing Tekashi, R. Kelly, Nipsey Hussle, 21 Savage, Colin Kaepernick and more! Originally published on Dec 28, 2019: Visit www.bigfactspod.com Follow @bigfactspod See omnystudio.com/listener for privacy information.…
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From Jamaica to the streets of Chicago to Florida, the legendary OG Bigga Rankin shares his life journey on Big Facts. He breaks down his role in discovering iconic artists like Jeezy, Plies, and Yo Gotti, reflects on his experiences with health struggles, and drops gems on humility, faith, and survival in the music industry. Listen as Big Bank, DJ…
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132 | TTMP 2024 Wrapped: The crew's top picks
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46:35
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46:35Have a great point of view to add? Send us a text with your thoughts! Recover from your hangover, and kick off the New Year with a bit of festive nonsense. Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024. The TTMP crew would like to say a HUGE thank you to all our …
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The Black Effect Presents... Big Facts! In a powerful and heartfelt Big Facts episode, David Banner delivers an unfiltered conversation about his journey, the importance of legacy, and the transformative power of self-love and community. Banner discusses the trials and triumphs of coming up from Jackson, Mississippi, the struggles artists face beyo…
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We revisit some great moments from the entire BIG FACTS crew from episodes of BIG FACTS FRIDAYS in 2024! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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BIG FACTS REWIND: Sitting Down w/ TRICK DADDY
1:25:08
1:25:08
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1:25:08--Originally released on Jun 13, 2023-- Trick Daddy makes a highly anticipated visit to BIG FACTS to speak on his show I GOT MY POTS, the South’s contribution to 50 years of hip-hop, women, Miami and so much more. | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.…
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BIG FACTS REWIND: A Conversation w/ KILLER MIKE
1:01:48
1:01:48
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1:01:48--Originally published on Dec. 19, 2023-- On this episode, BIG FACTS welcomes Killer Mike. Explore the profound impact of his lyricism on social issues, dissect the thought-provoking narratives within his discography, and gain unique perspectives on the intersection of music and activism. This conversation offers a deep dive into everything ATLANTA…
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BEST OF 2024: feat. Boosie, Bossman Dlow & Quando Rondo
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39:38
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39:382024 was a big year for Big Facts! We're revisiting some of the year's best conversations, including Boosie, Bossman Dlow and Quando Rondo. See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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131 | Transforming Customer Experience: Sprinklr's secret to success
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37:46
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37:46Have a great point of view to add? Send us a text with your thoughts! In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus o…
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In this exclusive Big Facts episode, Ray Daniels, a seasoned music executive and cultural commentator, sits down with Big Bank, Baby Jade, and DJ Scream to drop heavy gems. Ray dives into the essence of Atlanta’s unique culture, guns and politics, and why the city remains untouchable for outsiders. He also shares his candid thoughts on the Diddy an…
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BIG FACTS REWIND: A Conversation w/ PEEZY
1:06:53
1:06:53
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1:06:53Originally recorded in June of 2023: One of Detroit's hottest rap artists, PEEZY visits the BIG FACTS family to speak on his hit single "2 Million Up", street culture, his evolution, handling success, staying focused and much more! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.…
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In this special edition of Big Facts, Big Bank sits down with the stars and creators of the movie Allure, including Young Joc, Blue Kimble, and Crystal Hughes. They dive deep into the making of the film, the real-life inspirations behind the story, and the challenges of independent filmmaking. From their creative process to navigating the ups and d…
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BIG FACTS LIVE! Backwoods Backstage @ ONE Music Fest (Part 4)
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33:48
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33:48The BIG FACTS crew sits down with Hollywood YC, Pretty Vee, Rasheeda & Kirk, and G Fresh as part of Backwoods Backstage @ ONE Music Fest! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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130 | Building brands with soul: The CMO playbook
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52:10
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52:10Have a great point of view to add? Send us a text with your thoughts! In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impa…
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Big Facts welcomes the legendary producer and music icon Jazze Pha to the studio for an exclusive, in-depth conversation! Known for his iconic tag “Ladies and gentlemen, you’re now tuned into the very best,” Jazze Pha shares the origin story behind his signature intro, how it revolutionized music branding, and the countless hit records he’s produce…
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BIG FACTS LIVE! Backwoods Backstage @ ONE Music Fest (Part 3)
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45:24
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45:24The BIG FACTS crew sits down with DJ Drama, Hunxho, J Hill & Hustleman Fat, DJ Montay & Shontay Renee, Leon Thomas, and Koryn Hawthorne as part of Backwoods Backstage @ ONE Music Fest! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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129 | Mastering marketing impact: Creativity, alignment and AI
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26:44
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26:44Have a great point of view to add? Send us a text with your thoughts! Uncover the keys to driving impact in a tech-driven world. Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems. The conversation explores how to drive real marketing impact through alignment with sales, setting meanin…
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BIG FACTS LIVE! Backwoods Backstage @ ONE Music Fest (Part 2)
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48:22
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48:22The BIG FACTS crew sits down with T.I., Pastor Troy, FLY, Dajah Dom, Bambi & Sierra Gates, and Lloyd as part of Backwoods Backstage @ ONE Music Fest! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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Big Facts welcomes the legendary multi-platinum producer, Will A Fool, to the show. Representing Atlanta, Will breaks down his journey from hustling beats in his grandmother’s house to creating iconic anthems with Future, Lil Durk, and more. He pays homage to Big Bank and DJ Scream for shaping Atlanta’s music culture and talks about crafting his di…
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BIG FACTS LIVE! Backwoods Backstage @ ONE Music Fest (Part 1)
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46:54
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46:54The BIG FACTS crew sits down with Akeem Ali, Big Tigger, J1, Crime Mob, Fridayy, Tanner Adell, and Young Dro as part of Backwoods Backstage @ ONE Music Fest! See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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128 | Growth Marketing: Where ABM and Demand meet
21:48
21:48
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21:48Have a great point of view to add? Send us a text with your thoughts! Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's st…
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In the latest episode of the BIG FACTS podcast, the crew sits down for an engaging and powerful conversation with TRINA! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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BIG FACTS EXTRA feat. Senator DWIGHT BULLARD
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50:01
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50:01In this powerful episode of Big Facts Extra, Senator Dwight Bullard discusses why the Black community’s vote is more important than ever. He dives into the critical role of political engagement, the responsibility of elected officials to fulfill their promises, and how voters can hold leaders accountable. Don’t miss this insightful conversation tha…
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INTERVIEW: Kamala Harris Calls In To Talk Trump's Anti-Trans Ads, Policy Plans, Undecided Voters, Earning Votes + More
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16:01
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16:01Vice President Harris discusses the importance of voting, combating misinformation, and her commitment to supporting communities nationwide. She addresses recent misleading ads and emphasizes the power of truth and community engagement. The VP also shares her plans for economic support, including initiatives for small businesses and minority-owned …
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Jamaican dancehall sensation, Spice, brings her vibrant personality and candid perspectives to the table with the Big Facts crew. The interview touches on her experience on "Love & Hip Hop," where she balanced reality TV fame with her music career. She confidently addresses her position as the Queen of Dancehall, detailing the hard work and dedicat…
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127 | Five-steps for leveraging first-party data
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47:35
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47:35Have a great point of view to add? Send us a text with your thoughts! Turning data into gold... In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growt…
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BIG FACTS feat. NO JUMPER (Adam22 & Bricc Baby)
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1:12:01
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1:12:01In this must-watch episode, Adam22 and Bricc Baby link with the Big Facts crew for what promises to be a no-filter conversation. They dive deep with Adam22 about transforming No Jumper into a media powerhouse, his controversial adult content ventures with his wife, and his previous statements about Atlanta that sparked debate. Bricc Baby brings his…
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In this episode of Big Facts EXTRA, the crew sits down for a conversation with stand-up comedian, writer, and actor Calimar White! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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We The People: Townhall with Kamala Harris and Charlamagne Tha God
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1:00:00
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1:00:00Charlamagne Tha God sat down with Vice President Kamala Harris on Tuesday (October 15) for a live interview, billed as "We The People: An Audio Town Hall with Kamala Harris." Charlamagne hosted the Democratic candidate for president in Detroit, Michigan, for an hour-long interview that was broadcast on iHeartRadio stations across the country. See o…
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BIG FACTS feat. SKILLA BABY (Live From Revolt World)
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53:40
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53:40Skilla Baby pulls up to the Big Facts Podcast, live from Revolt World. The rapper dives deep into his rapid rise to fame, touching on his massive female fanbase that's got social media in a frenzy. Skilla recounts his recent wins, including his spot in XXL's coveted 2024 Freshman Class and his BET Hip Hop Award nomination for 2024. He doesn’t hesit…
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The Black Effect Presents... Big Facts! Rapper Dee-1 joins the BIG FACTS podcast for an extensive 3+ hour interview, diving deep into discussions and healthy debates around religion and the messaging within rap music. Dee-1 offers his perspectives on artists like Rick Ross and Meek Mill, and reflects on his own rap career journey as a conscious MC.…
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126 | Bridging sales, psychology and martech efficacy
23:56
23:56
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23:56Have a great point of view to add? Send us a text with your thoughts! Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in ma…
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Rising star YTB Fatt links up with the Big Facts Podcast crew. The West Memphis native opens up about his journey to sobriety and how it's flipped his music-making process. He shares a surprising story about Alicia Keys and Swizz Beatz keeping it real with him, dropping gems that helped shape his career. YTB Fatt gets into his come-up, reflecting o…
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BIG FACTS feat. LECRAE (Live from Invest Fest)
41:58
41:58
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41:58LECRAE chops it up with the BIG FACTS crew during a live conversation at Invest Fest! | Visit: www.bigfactspod.com | Follow: @BigFactsPod See omnystudio.com/listener for privacy information.By The Black Effect and iHeartPodcasts
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Rizza Islam sits down with the hosts of the Big Facts Podcast for an in-depth conversation. He discusses the challenges in relationships between Black men and women, critiques the food industry, and mentions his associations with 19 Keys and Yahki. Islam addresses his critics and explains how he overcame his recent legal troubles. He delves into th…
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125 | Scaling the partnership pyramid with ops, product, sales and marketing
45:12
45:12
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45:12Have a great point of view to add? Send us a text with your thoughts! Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insight…
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